Are you aware of top SEO trends in 2019?
Search Engine Optimisation or SEO is the use of words and phrases that are relevant to what a user asks from a site. It simplifies the work of the user searching for particular content.
Moreover, it also helps your websites to gain traffic using the most searched words and phrases in important places. In simple words, SEO is the use of words people search for. So, you need to know the most important SEO trends for 2019.
You can put them in various important places on your website or blogs. It lets you gain the attention of Google and other search engines to your content.
Let’s have a look at how SEO professionals use SEO trends to dominate in the SERPs. What strategies or tactics you can use to work and dominate in the SERPs and also earn more revenue in 2019.
Following are the 10 key SEO trends suggested by the top SEO professionals. You can use in the upcoming year to gain the required progress in SERPs
Understanding Your Audience Needs – Best SEO Trends
According to experts, knowing what format of content your audience needs would be the most important SEO trends in the upcoming year.
What does your audience prefer? Do they engage themselves in the text? Or do they prefer audio or video format? Or they suit themselves in images? These things would have more significance than ever.
As a blogger and website owner, you need to think about it.
CEO of Market Mindshift, Mindy Weinstein suggested that you should understand what your audience is expecting. You need to provide your audience with an answer that can be understood in the simplest possible way.
Motoko Hunt, President of AJPR, agrees to the statement. He stated that the interest, tastes and preferences of your audience can change quicker than what you assume.
Moreover, he said that even though the content on a website is perfectly written and optimized, if it’s done for a wrong audience, it won’t help you to grow business.
Some More SEO Trends…
Julia McCoy, CEO of Express Writers, believes that future’s high ranking website would be all about the audience. Adding to this she says that, your site enhances the journey of your audience. Moreover, you will be rewarded by Google and your site visitors will transform into customers.
Jesse McDonald, SEO specialist and director of operations for TopHatRank.com also have a similar kind of view. She believes it is very important as the rankings have been fluctuating over the past to fit in the semantic intent of a user’s search query.
Moreover, she believes that it would be more critical for SEO and content specialists to give utmost focus on the user’s intent of a keyword that they are targeting while creating content.
Chuck Price, the founder of Measurable SEO, suggested that if you want to adjust to this shift of 2019, then you need to follow the SEO trends. You may have to change your method of keyword research. While doing so it is also necessary to check the SERPs to keep a record of other similar websites ranking for a targeted phrase.
He adds if SERPs directories are filled with directories or review sites unlike your website, then you need to move on to another phrase.
Jeremy Knauff, CEO of Spartan Media, believes that it is now time that you need to stop matching keywords. Instead of that, just start making content that comprehensively answer the queries of the audience.
You need to create content by anticipating the queries of the visitors beforehand. Furthermore, answer the follow-up questions after receiving the answer to the initial query.
Try Google Alternatives
Many professionals believe that Apple and Amazon can overtake the dominance of Google. In fact, 2019 would be the year that SEO will have to take other search engines into account as well.
Cindy Krum, CEO of MobileMoxie, pointed out SEO is about getting attention from wherever. Moreover, people are searching and not about getting a blue link.
You must know how to drive traffic and engagement for things other than just websites. You should become multifaceted for getting a greater audience.
JesScholz, International Digital Director for Ringier AG, said that she also sees the scope of SEO expanding to cover visibility on other platforms.
She believes that you must start thinking beyond rankings in the SERPs. You should start thinking on how your content would drag attention across all the mediums.
According to Keith Goode, IBM’s senior SEO strategist, security intelligence, ultimately, everything requires the best content on the fastest platforms. You must be geared to meet the user’s requirements wherever they’re coming from.
The goal of your website should not be just dragging traffic but to make your site’s entire search experience as one’s domain of expertise and control.
Structured Data Markup is The Key SEO Trends
Use of structured data markup should be done whenever possible, said Marcus Tandler, co-founder and managing director of Ryte. He added, with Artificial Intelligence (AI) becoming necessary for Google, structured data is becoming more necessary.
In case Google makes a move from mobile first to AI first world, structured data is the key. No matter how good the AI is, if it takes a long time to give the required information it would never be great. As AI needs fast processing of contents and their relations to each other.
JP Sherman, Enterprise Search and Findability Expert at Red Hat, said that you should start analysing structured data. Moreover, structured data, schema, active and passive search behaviours have a connection to behaviours.
So, the searching becomes a much larger effort of findability. We need to start understanding, testing and implementing the contextual relationships between topics and behaviours. These are supported by structured markup.
Use of information architecture, tags, metadata and more recently, structured markup indicate that we’ve had the ability to give search engines signals to understand this topic and supportive content structure.
Jamie Alberico, SEO product owner for Arrow Electronics says you should leverage your existing content. You can do so by integrating speakable and fact check structured data markup.
Create Exceptional Content
Eric Enge, GM of Perficient Digital, believes that Google’s algorithm updates in 2018 have revealed that it has been intensifying its focus on evaluating the content quality.
The sites that provide exceptional depth in quality content coverage do incredibly well in the rankings throughout the year.
On contrary, sites with weaker content depth suffer in comparison. Enge expects to see the Google rewarding the sites that provide the best in-depth experiences in 2019.
Matt Siltala, President of Avalaunch Media, says that you should create content that can solve your site visitor’s problem, motivate and connect people. If your website is able to answer the queries, get a lead and make a sale with the help of SEO then your website will be the ultimate winner.
Shelley Walsh, director of ShellShock, expects to see the level of in-depth content quality rise in 2019. He said that content strategy in SEO is not only about answering a query and getting users to the page. There are not many pages doing this well, they should use content maps and experience maps.
Increase Expertise, Authority, and Trustworthiness
You need to establish and grow your expertise, authority, and trustworthiness, better known as E-A-T in Google’s search quality rating guidelines. It will be another significant SEO trends in 2019.
Dixon Jones, the founder of DHJ Ventures, pointed out that despite the E-A-T guidelines are written for Google’s algorithm raters rather than Google’s own algorithm.
It helps you to understand where Google is heading in the short duration. According to Dixon, this will help you to understand that quality comes with context. You cannot rank simply writing authoritative content unless your content is already an authority on a particular subject.
Grant Simmons, VP of search marketing at Homes.com, said sites should look at content distribution and promotion from a reputation standpoint.
You should hire experts to leverage data from a known existing body and ensure credentials. Moreover, the credit must be given to both, with appropriate affinity to the promoted brand.
A brand should look into getting more people to blog, write and speak. You should try to become a go-to source for your audience as this is the level of expertise Google is looking for.
Moreover, the major goal of the ranking team is to build an algorithm that would rank documents just like humans following their guidelines.
You can only do so at the scale of the web by generalizing your site ranking algorithm. It turns out that modern machine learning is efficient at generalizing.
You can expect the core ranking algorithm to get closer to that ideal intelligent search product view. So, that the team holds internally and which they try to capture in their own guidelines.
Invest in Technical SEO
Websites keep growing in complexity every year, making technical SEO a major area of investment in coming years and beyond.
Some important areas to focus on the technical side of SEO will be:
Speed: According to Jon Henshaw, founder of Coywolf Marketing and senior SEO analyst at CBS Interactive, says speed is key. Sites will start to become simpler and faster. As SEOs discover that Google is rewarding sites more than once thought for speed.
Progressive Web Apps (PWAs): According to Tandler, in 2019, you should start thinking about your website could live on as PWAs in the future.
You should try making your PWA become a keepable experience that visitors would put on their home screen.
Winning with On-page Optimization
On-page optimization will continue to have importance in 2019, said Tony Wright, CEO, and founder of WrightIMC. He added we are still seeing very good results from on-page SEO tactics for many companies.
According to Tony, links are very important in this tactic as it is not a “set-it-and-forget-it tactic”
Alexis Sanders, technical SEO manager at Merkle, have shared some optimizations that you can use on your website:
- Content that answers common user questions.
- Ensure that the internal site search is providing relevant results.
- Shortening conversion process.
- Ensure that repeating customers can restock commonly purchased items easily.
- You must provide assistance to your customer’s queries related to the business.
- Consider the use of chatbots to lighten the load for basic, common questions and procedural tasks.
- Ensure that users are easily able to navigate to physical locations.
- Providing users with their stage in fulfillment funnel
Get Ready for Voice Search
Last decade has been exclusive “the year of mobile” and has become a kind of running joke. Every year, the experts had been predicting that “this would be the year of mobile”.
Until things actually got real since 2015 when Voice Search became a thing. This year was quite not the year of Voice Search. However, experts believe that more companies would consider Voice Search. Moreover, they may look into voice optimization strategy next year. It is underway and would hopefully reach its peak.
Aleyda Solis, International SEO Consultant and Founder of Orainti, believes Voice Search would be just a piece of bigger SEO trends. As in, a shift from results to answers, to a longer conversational search journey.
All that said, Michael Bonfils, managing director of SEM International, considers voice search as a game changer for multinational and multilingual websites. Michael hopes that marketer will soon realize the effective use of voice response cannot be done by translators.
Watch Machine Learning
Dave Davies, CEO of Beanstalk Internet Marketing, says machine learning is about to blow up in the upcoming year. He adds we have already witnessed machines learning in-between searches. However, we haven’t really experienced it at its full potential which we can definitely hope to see in the coming years.
Jenn Mathews, from Jenn Mathews Consulting, believes that on the contrary, machine learning won’t just be something to watch on Google. In fact, other search engines, companies should adopt machine learning to develop their content for SEO.
Machine learning combined with the need for analysis and reporting is imperative in understanding successes and failures.
Featured Rich Snippets Optimization
You must also optimize your sites for the Google search experiences in 2019. Ian Lurie, CEO, and founder of Portent, says answer boxes, recipes, the knowledge graph, carousels, and many other things will take a bit out of organic traffic.
This makes SEO trends even more important because exposure is as much about visibility in the SERPs as it is about the visitors of the site.
This means optimizing for Featured Rich Snippets and other Google search features will continue to be an important trend. It will one of the most important SEO trends than ever in 2019.
Jim Bader, Senior Director of SEO at Vertical Measures, said every time a site achieve many answer boxes for their own site and client websites, it results in a visible spike in organic traffic.
So, are you going to implement the above SEO trends in your site? You can express your views and suggestion in the comment box.
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Published on: Dec 20, 2018
Author: Komal Sharma, clickretina.com