SEO Site Audit

SEO Site Audit: 6 Guidelines For Exceptional User-Experience

Search Engine Optimization (SEO) is an imperative technique used by a website which helps you to improve page ranking. Most of you think that SEO is only for search engines, but it is more than that. It grows through the changing algorithms and SEO site audit is a mandatory detail that enlightens the user-experience as well.

Read Also: 20 Best Ways To Analyze Competitors Using SEMrush SEO Tool

                9 Best SEO Tools To Solve All Your Blog’s Optimization Issues

Surely there are several cheap SEO services, and they are easily manageable by digital marketers, who don’t have any notion about website optimization for search engines.

But many, who try it, fail to maintain and put their strategies SEO plans to halt. They give up after getting jammed without brushing up the effectiveness of their efforts.

This article is about discussing a foolproof SEO campaign, which is something you should not miss – a site audit.

Why do SEO Site Audit?

SEO Site Audit is obligatory for your website to keep it in good shape, even if the content is significant or not. Whether it is shareable and well-optimized having backlinks and if traffic is good.

It will help you recognize the pages, links, and media, which need a good fix, whether they are old or new. An updated website will keep the readers up to date and also, it will keep you going towards your objectives. Always keep a check on your SEO work.

Some tactics may not be valid anymore, and you need to edit the posts immediately and need to direct the readers to the updated one.

How can you conduct an SEO site audit?

An SEO Site Audit is a lot to do, especially if your website is already in action and has quality content for many years. There are numerous tools that will help you perform the process.

Tools like SEMrush, Ahrefs, and Moz are very impressive for better user-experience with evaluation and recommendations.

If you are looking for a user-friendly interface with easy to understand recommendations, then this tool would work best for you.

What Guidelines can you follow for Auditing?

With tools, you need to focus on the traits that need to be evaluated on your website. After knowing these, you can audit your site using the following guidelines:


Following are some things you should ensure that you are not just writing captivating articles, but are also augmenting it for search engines and users:

  • Sitemap: It ensures that search engines stay up to date with your posts.
  • Posting-Frequency: It shows how active you are blogging. You will get a high score if you are blogging frequently and a low score for blogging once a month from this category.
  • Optimizing article based on the keywords – Using more keywords might castigate your site, using no keywords to support your article will not help your readers to understand the purpose of the article.
  • DcPublisher Meta – Dublin Core is referred to as metadata element that describes your content.
  • Copyright Meta – This is used to ensure that your photos and texts are safe.


Contentlook is a tool with the competence to regulate, whether the traffic is coming from general visits or from the right visitors. It is possible in CRO, where you demand traffic that converts.


It is an essential part of any online strategy. The relevance specified to the readers should be the same way, as in given to the search engines. It may be possible by reassuring that you follow these guidelines:

  • Has Title Tag and Meta Description
  • All pages and articles should have descriptions and titles
  • Have enough target keywords with a canonical link
  • No duplicate titles, descriptions and Meta Tags
  • The site is augmented for speed and secured from any malware
  • Has robots.txt file
  • The language of a site should be clear
  • Should have Meta Viewport or proper optimization for mobile

These tools will assist you to check your website with one click, and ensure that you pass all these guidelines.


Sharing on social networks has become the new SEO techniques. The articles and contents of your site can be shared on diverse social media platform, which will improve your SEO presence and social presence.

You can use social tools to make your whole strategy good and estimate your social impact. Furthermore, social sharing buttons, open graph protocols and follow buttons to ensure they are properly encoded.

Read Also: 5 Social Media Tools That Bound To Make An Impact

An upright content is essential for branding and audience management, and Digital Marketing Company in India use content as a blog or landing page, which is a critical aspect and not missed by these companies.


Backlinks in your website, should not be just left unbroken and must add value to it. All backlinks are not equal and some backlinks won’t mend your rankings at all and could have an adverse effect. So, focus on acquiring high-quality backlinks.

To attain a good link profile, and a better chance of ranking for search engines, you can add quality no follow and do follow links


It is not just popularity, but value and relevance should exist, so that audience and readers can look directly for you. If you want to scale your authority, then review some of these factors:

  • Domain Age
  • Moz Rank
  • Google PageRank
  • Alexa Rank
  • Moz Page Authority
  • Site Icon

Above-mentioned guidelines will help you in site auditing and there are enough reasons on why you should actually do it.

You can also organize a quick website scan with A1 Website Analyzer and Contentlook for the SEO site audit. A manual check would be useful too. Use excels or Google spreadsheet and it will help in keeping everything organized.


SEO site audit should always be a part of your online marketing campaigns, but don’t overdo it, as it will take much of your time.

Also, optimizing your website too will make you lose your focus, instead you can create captivating content for your website.

So, do you have to audit your site?

Share your views and opinions about SEO site audit.

If this post adds value to your site optimization strategies then like and share it on your social networks.

Published on: Sep 22, 2017

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  1. Thanks for a great article

  2. Good Article, Keep Writing.

  3. Thanks for article, very useful

  4. Hi! I know this is kind of off-topic however I had to ask.
    Does building a well-established blog such as yours require a large amount of work?
    I am brand new to running a blog however I do write in my diary everyday.

    I’d like to start a blog so I can share my own experience and views online.
    Please let me know if you have any kind of suggestions or tips
    for brand new aspiring blog owners. Thankyou!

  5. This is very attention-grabbing, You are a very
    professional blogger. I have joined your rss feed and look forward to in the
    hunt for more of your great post. Additionally, I’ve shared your website in my social networks

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