Server response time weighs in heavily on the overall user experience of your website. In addition, it has a lot of bearing on your web platform’s search engine ranking. One of the best ways to speed it up is to decrease server load.
I have attempted to list a few tips on how to go about doing this. In today’s world, speedy access to a brand website counts for a lot. Moreover, it also impacts consumer purchasing decisions.
You don’t want to lose your potential customers, and especially if it can deliver on the goods needed. Based on this understanding, businesses oftentimes are even willing to compromise on their core website.
It could be graphics and multimedia samples to quicken image loading times. Any marketer would relate the importance of retaining consumer interest, and so this exercise does not come off as surprising in the least.
It is far better to have a half-hearted consumer base than one which is completely irked. Because in the former case, there still exists the possibility of people agreeing to a purchase.
Decrease Server Load & Increasing Server Response Times
Server response time is the time taken by your website to send a feedback signal once your browser sends a loading request. Any attempts made to improve this metric automatically correlate with a decrease server load time.
As per Google’s recommendations on the subject, you should aim for a response time under the 200ms mark. Any more, and you risk negatively impacting your site’s conversion or click-through-rate that is CTR.
So without any further ado, here are the four basic ways in which you can begin to enhance your site’s user-experience today by decrease server load:
Ensure that Your Hosting Service is Efficient
Your hosting server needs to be able to cater to the largest number of website visitors simultaneously. And this is especially important when you’re in the business of running a brand website.
In fact, you need to decrease server load time if you want to see a lot of new customer requests. If your hosting server is not up to the mark, there are great chances for all your web platforms to hang up. As mentioned already, such an occurrence is greatly implicated in provoking some visitor irritation.
Choose Web Server Optimization Settings Wisely
All web servers come with a certain series of default setting options. However, based on the loading preferences of your websites, you need to adjust in accordance with the specifics of the primary business.
A one-size-fits-all approach does not work well in every scenario. And this is really important for you to understand. Otherwise, it becomes entirely possible for you to lose out on useful visitor traffic.
On the web, there are many free web hosting service companies that invest a pretty penny to lure in gullible customers. Try not to be affected by their outreach endeavors, and instead opt for a paid CDN or web hosting service.
In most cases, the hosting company will also take care of all your pressing website loading speed issues.
Minimize the Accumulation of ‘Bloat’
Bloat, in the web hosting sense, consists of all the content accumulation. It oftentimes comes associated with the use of Content Management Systems (CMS).
Over a consistent period of time, this becomes problematic. Because instead of focusing the bulk of loading preference on the website’s actual and consequential content. As a result of this cache servers can get bottled up.
One of the best ways of keeping bloat on the downturn is to keep it in a zipped format. For this purpose, the internet comes flooded with many free and paid registry caching utilities.
You can initiate to automatically see to the compression work. Using these software tools, you can actually choose daily, weekly and monthly timeframes to instantly see to the cleaning exercise.
Database optimization is a sure-shot way to decrease server load. Despite a few common methods of carrying it out, there are certain steps that you need to be differently undertaken on a case-by-case basis.
Ideally, it is always better to have a qualified server engineer carry out the optimization process. However, a learned server technician can also be tasked with seeing to it.
You can start by readdressing your existing queries so that they are tailored to only return the website content samplings that you request. An important part of this procedure is making abundant use of ‘joins’ instead of ‘loops’ in the coding sequences.
Making use of indexes to categorize and classify your data also helps in the optimization effort. The utilization of appropriate schema to group your page objects is another important step towards achieving noticeable increments in server response time.
Recently, I engaged in an interesting conversation with an Xfinity internet customer support service rep, who actually helped in the compilation of the above-mentioned points.
Seeing as server load optimization featured as a regular part of his day-to-day functioning, I was the one who initiated the correspondence. And I’m happy that all the advice that he gave has borne fruit – on both theoretical and practical fronts.
So, how’s your site loading? Share your experiences and suggest our readers, how you have overcome issues like on reducing server load time.
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