Do you want to boost engagement with your followers? The Facebook group helps you to connect with your visitors and eventually converts them into customers. Facebook has over 2 billion active users and more than 600 million Facebook groups. Groups are actually a great way to promote your post to a specific community having similar interest.
The Facebook group has Group Insights to analyze your post now and you can set it as public, closed or secret. You can post almost anything and create polls in your Facebook group. It also lets you chat with all your group members instantly. To post you can use Buffer, Hootsuite, and other social media tools.
How to create a Facebook Group
To create a Facebook group, just sign in your Facebook account and click on “Group” under “Create” menu at the bottom left sidebar menu. A pop-up window will appear asking you to fill the group info like Group Name, privacy setting, and other details.
Privacy settings include whether you want your group to be Public, Closed or Secret. Anyone can join or be added or invited by a member of a Public Group. In a Closed group, anyone can ask to join or be added or invited by a member. Furthermore, in a Secret Group, new members can be added or invited by a member only.
Once you’ve filled up all details, click on “Create” button. Select a Group icon which is more relevant to your Facebook Group. Now your group has been created but you can add some more details so that it becomes easier for people to recognize it.
Include more info on your Facebook Group
Go to your group settings and enter all details one by one. Add a cover photo and share Group description. You can also add tags related to your group that help Facebook users find your group. Furthermore, you can add the location of your Group that also makes it easier for people to locate your group locally. Facebook lets you customize your Group URL that help you to share it easily.
Add or invite friends to join Facebook Group
After creating and entering all details of your Facebook Group, start inviting people to join your group. To add members add the name or email address of the members in the “Add Members” field. Your friend will automatically join your group once you add them.
Link Facebook Group To Facebook Page
You can also link your group to your Facebook page which lets visitors easily find and join your Facebook Group. Furthermore, you can post, like, share and comment on your Facebook Group as your page. It lets you communicate and build a connection with one another.
Go to your Facebook Page and click on “Groups” on the left sidebar to link your Facebook Group to Facebook Page. After that click on “Link Your Group” button and a pop-up window will display. Link the desired group which you want to link to Facebook Page. Just confirm to link your group to Facebook Page and it will successfully link to your page.
Engaged With Your Visitors Using Facebook Group
You have lots of visitors but you are not making any connection with them. Engaging with your visitors helps you to increase conversions and eventually more sales will happen. Your Facebook Group also help you to build brands and also you can work out on sales, customer support, feedback, product design, and more.
Connect With Your Group Members on regular basis
To engage with your group members, you can welcome a new member, wish them on their special occasions like birthday or anniversary. You can start a discussion and invite group members to express their views and opinions. Start commenting on every post and never miss to answer queries raised by members.
Use Group Analytics
You can use Facebook group analytics to understand the behavior of your group members. Analyzing help you to know whether you are going in the right direction or not. Furthermore, it also lets you know which way you need to improve. However, you can only use it if your group members exceed 250.
With the help of Group Insights, you can analyze how your group is performing, who are your most engaged members, top performing posts and more. Furthermore, you can also get the stats of top contributors, age, gender and demographic info. Using all these information, you can target specifically when to post and whom you can engage to get optimum results.
So, do you have decided to create your own group to engage with visitors? Is there any other way to connect with your Facebook Group members? Express your views and suggestions in the comments section below.
If this post adds value to your social media marketing strategies, then don’t forget to like and share it on your social networks.
Published on: Sep 27, 2017