If you look at the successful brands in today’s date, you might be able to see how solid their content marketing strategies are. Blogs are one of the major elements of successful content marketing strategies.
Blogs have the potential to engage a large number of audiences with generic yet relatable content. Moreover, they are often considered to be the MVP of a content marketing strategy.
However, posting random blogs on your website does not guarantee higher engagement or better conversion rate. You need to consistently maintain the quality of the content while covering the issues that interest the readers.
What if I tell you that your blog formatting tricks also has a major role to play in boosting the conversion rate? Whether you believe it or not, there exist a few formatting hacks for blogs that can effectively improve your brand’s conversion rate.
If you are struggling to achieve positive results through your blogs, the following blog formatting tricks may do wonders.
Use Smaller Chunks of Words in Each Paragraph
Have you ever considered checking the readability of your blog before uploading it on the internet? Well, if you had, you might have noticed that your blogs are rated poorly on the readability score, only because of the length of each paragraph.
Readers like to read content that is broken into smaller chunks which is one of the blog formatting tricks. Limiting each paragraph to 2-3 sentences makes the content more concise. Moreover, it also provides the readers with the much-needed white space that enhances the readability of the content.
Had you consulted an assignment help provider or a blogger who publishes blogs that are highly favored by readers, you would have learned this trick a long time ago.
Use Sub-Headings to Introduce Each Segment
Have you been to a retail store? Well, if you have, you must have noticed how the store is segmented in various departments. The categorization allows the customers to find the products easily, and blogs are no different.
If you are writing a blog for your website, try to segment it into multiple sections from the beginning. Introduce each segment with an interesting sub-heading. If you are not doing that, you should know why the bounce rate of your pages is on the rise.
Blog Formatting Tricks – Choose Fonts Carefully
For amateur bloggers, fonts may seem to be insignificant, but the experienced ones know the impact that font choices can make. Practically, not all font styles are soothing to the eyes. There are a number of font styles that are off-putting for the majority of readers.
While there may not be any definitive rule for bloggers when it comes to choosing the font style, it is actually wiser to stick to the ones that have been widely accepted by the readers. For instance, Times New Roman at 12 points with double spacing is the most-preferred font setup for the bloggers worldwide.
Make Your Content More Attractive with Images and Infographics
Even though you are segmenting your content into smaller paragraphs, you need something extra to brighten up your blogs. Visual elements like Images, infographics, graphs, GIFs, memes and video clips can enhance the visual appeal of the blog.
You may have seen the glow signs of motels beside highways. These visual elements, fundamentally, are the glow signs for your blog. However, adding irrelevant images or graphs cannot add any value to the content. So, always try to incorporate elements that enhance the overall quality of the blog.
Use Bulleted Lists for Quick Reading
How you structure your blog has a lot to do with its readership. You must be aware of the fact that a majority of the readers do not have much time to spare on a blog. So, even if you produce quality content, you might fail to receive a significant response from the readers.
Instead of drafting the whole blog in several paragraphs, try to introduce a bulleted list in the content. Listing the major points of the blog in bulleted format.
It allows the readers to have a quick glance at the content and understand the gist of it in a matter of seconds. If your content lacks the use of bulleted lists, improving the conversion rate is going to be challenging for you.
Throw in Some Creative Call-To-Action in Between the Content
If the conversion is the ultimate goal of your content marketing strategy, the use of CTAs becomes essential for each of your blogs. However, if you want to succeed in today’s competitive market, you need to up your game with relevant CTAs in the content.
Every day, thousands of blogs are posted on the internet and each of the blogs uses CTAs to initiate the conversion of the prospects.
However, simply urging the readers to subscribe to the newsletters or to download the ebooks are not going to work in today’s date. You can use your creativity to frame a call-to-action that is not just unique but also manages to engage the reader further into the content.
Pay More Attention to the Meta Title of Your Blog
When you manage to rank higher in the search engine results page (SERP), the Meta Title is the first thing that the users notice about your blog. While it is important to create quality content for the blog, you should also pay equal attention to the Meta Title.
First of all, your Meta Title should not be longer than 65 characters. If it is longer than that, your readers won’t be able to read the full title on the SERPs. Also, try to add a number in front of the title. This helps the reader to measure how much information the blog has to offer. See the title of this blog. You will get the hint.
The Length of the Blog Doesn’t Matter
Have you ever read a blog by Neil Patel? Well, the blogs by this SEO expert are of 1,700 words on an average, but those blogs still manage to receive a great response from the readers. Why? It is because the content is so rich, the readers hardly get intimidated by its length. But, let’s not stick to just one blogger.
The blogs at Backlinko are also longer in length, just like Neil Patel’s. Then, how do they manage to engage and convert the readers so effectively? Well, the structure of their blogs is not just easy-to-follow, but they also use visual elements (including whitespace) quite brilliantly.
These formatting hacks will definitely improve the chances of boosting the conversion for better. However, if the selection of topic is poor and the content is not up to the mark, these aforementioned tricks will never be enough to deliver you with desired results.
So, are you doing these blog formatting tricks on your blog? Share your views and experiences with us in the comment section.
If you know any other blog formatting tricks, then do share it with us.
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