You spend a lot of time drafting an email copy using awesome email templates with evenly great subject lines. But before you send a newsletter to your email list, have you ever tried to avoid email spam filters. In fact, your subscribers will not even get the opportunity to read your email as it landed in junk folder due to spam filters.
Spam filters identify unwanted or unsolicited emails and send them to your subscriber’s junk folder. Almost all email service providers like AWeber have inbuilt spam filters and filtering processes to ensure their users are protected from spam.
As you had spent a lot of time and money creating email campaigns just only to have them land in the desired destination. With advanced and robust cyber security, it is really tough to make sure your email campaigns being caught in a junk folder.
So to avoid email spam filters it is better to know some facts which help your email to land in the inbox. You can use commonly identified items that spam filters look for, and increase conversion rate.
Let’s have a look at some of the checklist on how you can avoid email spam filters.
Never Buy Email List And Avoid Email Spam Filters
Purchasing an email list is never a good idea for you. Your email list must contain only subscribed email id because your subscriber knows what you are offering. Emailing to unknown people is against the terms and conditions for your email service provider. It’s likely they won’t even want your emails and they’ll mark you as spam. Instead of buying email list try to build your own list by using email opt-in services.
Check Bounced Email Id
Check regularly if there is an email which gets bounced as a result of an invalid, closed, or non-existent email address. Bounce rates are one of the key factors to determine your reputation as an email sender. So, keep an eye on bounced email id and avoid email spam filters.
Big NO To All CAPS In Your Email Newsletter
Say Big NO to yourself, if you are thinking of using all caps in your subject line or in the content to get more attention. It’s annoying and looks like you are forcing your reader to read the newsletter. Instead of using all caps, try to write catchy and curious words and send newsletter based on your reader’s interest.
Avoid Using Exclamation Marks ‘!’
Avoid using exclamation marks in your email subject line or in the content as it looks unprofessional and spam. Your subscriber may report your email as spam based solely on the subject line. So it’s better to avoid using it and stay away from spam filters.
Avoid Sending Attachments
Avoid sending attachments like PDF, Word file or any file as your email could get blocked by spam filters. Instead of file attachment, you can use any text link or an effective call-to-action button to your website. Your readers can download any file by following the link and also speed up the load time of your email. It also helps you to increase click-through rate and you can avoid email spam filters too.
Avoid Using Words Which Trigger Email Spam
Start avoiding those words in your email’s subject line which trigger your email into a spam. If it sounds like you are selling something awful than it will land right into the junk folder. So, avoid words like “free, guarantee, act now, $$$, and much more. Try to use your own words which simplify what you are communicating with your readers.
Don’t Use Color Font
Avoid email spam filters by not using color fonts at all in your email newsletter. Your reader doesn’t like irregular fonts, font sizes, and font colors. Even don’t add invisible text or links which will be an instant red flag for spam filters.
Ask Your Email Subscribers To Add You To Their Address Book
In your email newsletter content, ask your subscribers to add your email id to their address book. By doing so spam filters allow you to whitelist your email if your subscribers add you to their address book.
Include Unsubscribe Link And Physical Mailing Address At The End Of Your Newsletter
Don’t forget to include an unsubscribe link and physical mailing address at the end of your newsletter. It allows your reader to opt out from your newsletter if they may not like it. If you don’t include it in your email, then spam filter recognize your newsletter as spam. It’s also illegal to not have a way for your recipients to easily unsubscribe. Add unsubscribe links in the footer of your email, which makes it a better user experience.
You can also add physical mailing address in the footer of your newsletter. It will add value to your newsletter and looks authentic to your subscribers and even whitelist you too.
Offer Both Plain Text and HTML Format To Your Subscribers
Email newsletter with plain text are simply text emails without any formatting and HTML emails are visually attractive with images and colors. You are making your newsletter more user-friendly by offering both a plain text and HTML format. Most email marketing tools like AWeber will let you easily create plain-text versions within their email editor.
As spam is increasing so many email service providers now have their own spam filters. If your email landed in a spam folder and if you get enough complaints, then email firewall will block your email as a spammer. The spam filter is a real threat to your email marketing journey. So, follow the above checklist to avoid email spam filters.
Are there any other techniques which are not included on this list to avoid spam filters? Share with us in the comments.
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Published on: June 22, 2017