Analyze Competitors Using SEMrush SEO Tool

20 Best Ways To Analyze Competitors Using SEMrush SEO Tool

Are you looking for a way to grow your online presence? You can analyze competitors using SEMrush SEO tool which lets you do keyword research, and also does a complete search engine optimization audit of your blog and site.

Read also: 7 Awesome Ways To Know Your Visitors With Google Analytics

                9 Best SEO Tools To Solve All Your Blog’s Optimization Issues

It allows you to analyze your blog in 20 best ways. So what are you waiting for? Just unfold these awesome features and start to analyze competitors using SEMrush SEO tool. It also helps you to supercharge your blog by implementing SEMrush competitors analysis tool.

Check Out 20 Best Ways To Analyze Competitors Using SEMrush SEO Tool

1. SEO Ideas

Google algorithm keep changes and so your blog’s performance gets affected too. It is really tough to keep up with Google ranking factor on a daily basis.

But SEMrush competitors analysis tool SEO Ideas lets you check on-page/off page SEO, backlinks, text content, Heading tags and more. SEO Ideas tool offers you a structured list of things which help you to improve your blog rankings.

It provides you with actionable recommendations based on collected data from your competitors. Furthermore, it also provides you with analytical research data which improve your page rankings.

To analyze competitors using SEMrush SEO tool, SEO Ideas will compare Google’s top 10 performers. It suggests you backlinks and additional traffic referral, content’s length compared to your 10 top-ranking rivals.

In addition, it also recommends you keywords on your landing page as opposed to your competitors.

2. Keyword Magic

Keyword Magic tool help you to get more than 2 million keyword ideas. You can easily sort and filter keywords by search volume, cost per click, competition and much more. All you need is to choose keywords which best fit for your blog post

This tool also allows you to group your keywords into the segment by topic and helps you to instantly find the right keywords for your post.

You can build long-tail keywords and easily create keyword-rich content which will boost rankings of your blog on Google. Furthermore, you can also determine which keywords will bring more traffic to your blog.

3. Position Tracking

Position Tracking tool from SEMrush lets you track your blog post and locate it in the Search Engine Results Page (SERP). It provides you daily report on your keyword ranking progress in paid and organic search.

Even you can also track your competitors’ keyword rankings. It lets you analyze by comparing your rankings and your competitors by adding up to ten competitive domains.

You can even create multilingual tracking campaigns for any location you desire. It lets you do local SEO if you are offering services or products in different cities or countries.

In addition, to analyze competitors using SEMrush SEO Tool, you can also optimize your blog and checks compatibility with different devices.

4. Keyword Research

Keyword Research tool help you to find the right keywords for your blog post. To analyze competitors using SEMrush SEO Tool, Keyword Research provides you keywords that help you to rank well in Google’s and Bing’s top results.

You’ll get loads of information on CPC, volume, the number of results, trend, and ad copies. Even you’ll also know which keyword, and most popular landing pages of your competitors. 

Keyword Research lets you update your content with valuable keywords to ensure successful keyword optimization.

It provides you related keywords and their synonyms and variations by analyzing domains that are ranked top 100 in Google. Furthermore, it also helps you to get long-tail keywords with a great search volume.

5. Display Advertising

Google is a search advertising network and offers millions of websites where you can promote your products and services. But you will waste your money if impressions and clicks don’t bring any leads or sales revenue for your business.

SEMrush competitors analysis tool provides you top 30 Report which has the best-performing advertisers’ sites with their text and media ads.

It also extracts the landing pages they’ve promoted and how many ad placements they’ve used. In addition, these will also let you know your competitors call to action strategies to engage users.

With SEMrush Display Advertising Data, you can analyze your competitors display ads strategies. It lets you know their engaging ad headlines, sub-headlines, images, design, call to action, and any special incentives.



6. Social Media Tool

To analyze competitors using SEMrush SEO Tool, Social Media Tool allows you to keep track of your Social Media campaigns very easily. It is very crucial for you to achieve success in any online marketing campaign

In order to succeed in online marketing, you need to keep track of your audience and your social media activity. To engage your content you need enough time and effort to process all this information manually.

SEMrush will help you to get accurate and up-to-date information from a general overview to a thorough analysis of each activity. You can easily research your competitors’ social media campaigns and compare them to yours in real time.

7. Site Audit

You can optimize your blog and site to analyze competitors using SEMrush SEO Tool. You can easily find and fix on-site errors at high speed and make it more accessible for search engine robots.

It optimizes your internal and external links and adds tag wherever they are missing. Site Audit also makes titles, meta descriptions, and other HTML tags unique and make it more friendly for both users and search engines.

In addition, it corrects broken images and add an alt attribute and also detect and erase error pages. Furthermore, it finds duplicate content pages and fixes other errors blocking your SEO progress.

8. Backlinks

SEMrush helps you to find all your backlinks using the Google Search Console integration. You will able to scan a number of backlinks and can also upload an external backlink list into the tool.

The Backlinks tool allows you to analyze links referring to a specific URL or subpath and avoid Google Penguin penalties. It lets you find and remove potentially dangerous backlinks.

SEMrush automatically locates and provides you with the website owner’s email, so that you can send them a request to remove the link.

You can send bad backlinks to the Google Disavow tool if the links can’t be removed even after contacting the website’s owner.

9. Video Advertising Research

Video Advertising Research tool lets you create an effective video ad campaign and also lets you know your competitors’ video ad strategies.

You can discover top advertisers which help you to make money with your videos. Video content is growing fast and already accounts for more than half of all consumer traffic.

SEMrush Video Advertising tool enables you to collect and analyze data on YouTube in-stream video advertisements and channels. You can unfold your competitors’ video ad strategies by using SEMrush competitors analysis tool.

10. Domain vs. Domain

SEMrush Domain vs. Domain tool, help you to analyze your competitor’s domain in just a few clicks. This tool will allow you to see common keywords used on your and competitors’ domains. Furthermore, you can find the positions in the SERP for each keyword in your competitor’s domain.

You will come out with new strategies if you know your competitor’s domains’ unique keywords. Evaluating your content and ads with new keywords gives you more chances to appear in the SERP.

11. PDF-reports

PDF reports of SEMrush competitors analysis tool gather all the data in one awesome custom report. You can design your report using branding and commenting features.

Moreover, you can personalize your report by inserting a logo and report’s title and subtitle with any additional information.

12. Content Tool

SEMrush Content Tool lets you evaluate your content’s performance on social sites. You can analyze the number of shares your article got on Facebook, Twitter, Google+ and LinkedIn.

It lets you monitor how many of those shares have been deleted afterward.

You will have a constant flow of traffic when your content indexed organically. It also lets you discover which article got better results.

13. Organic Research

Organic Research finds the right SEO keywords for you and helps you to reach your target audience. With the SEMrush competitors analysis tool, you can gain insights into your competitors’ organic content strategy.

It lets you compare your competitors against main web performance indicators, such as traffic, search volume, and much more. You can also view competitors’ landing pages displayed in the SERPs for every given keyword.

14. Backlink Audit Tool

Backlink Audit tool helps you to understand which links are pointing to your site and lets you acquire the competitive link. Search engines like Google also like and give more credits for a higher ranking if more websites are pointing to your site.

This tool allows you to check incoming links to a URL, domain, or root domain. It lets you understand how authoritative a referring domain is and where it is located. You can see even anchor texts and compare inbound links on competitors’ domains.

15. Product Listing Ads

Product Listing Ads tool help you to identify your competitors PLA keywords. It lets you estimate your competitors spending on AdWords compared to their PLA. By evaluating your e-commerce rivals’ PLA strategies, you can optimize your own Google Shopping.

The SEMrush tool lets you find your competitors keywords that prompt their product listing ads to appear in search results.

Once you know your e-commerce competitors product feeds, you can enrich your own with profitable keywords. By knowing their activity you can also adjust your pricing, and optimize your landing pages.

16. Brand Monitoring

Brand Monitoring tool lets you monitor your brand reputation by finding customer reviews of your and your competitors’ brands. It can also help you to improve your SEO rankings and your Web reputation.

SEMrush Brand Monitoring allows you to get insights into your competitors and can research their past and current promotional activities. Moreover, you can use your competitor’s successful tactics without wasting your time and money on trial and error.

17. SEO Content Template

SEO Content Template lets you create SEO-friendly content and recommend you on how to create SEO friendly content. This tool also analyzes your content on the Google’s top 10 ranking pages for your target keywords.

Also Read: Guide To Yoast SEO Content Analysis For WordPress Blog

18. Advertising Research

Advertising Research lets you unfold your competitor’s ad strategies and budget. To analyze competitors using SEMrush SEO Tool you can access data on your competitor’s marketing activities. Even it access their best keywords, their profitable ad copies and much more.

You will also be able to focus on relevant keywords and include a call to action that will trigger a paid results. You can also see whether your competitors are using high-volume or long-tail keywords to get higher conversions.

19. Organic Traffic Insights

By linking your Google Analytics account to SEMrush, you will get access to a detailed list of keywords every page is indexed for. In addition, it combines all this data and freeing you from having to consolidate files in Excel.

With Organic Traffic Insights, you can easily identify keywords which drive traffic to specific URLs. Moreover, you will get to see which of them actually bring you conversions.

20. Keyword Difficulty

Keyword Difficulty tool helps you to quickly discover keywords with less competition. Keywords with less competition let you optimize your website in a better way and will rank higher in search results.

It will also show you which keywords to focus on by indicating a particular keyword’s percentage of difficulty. If the percentage is high, then you need to put more effort to overrun your competition for targeted keywords.

To analyze competitors using SEMrush SEO Tool, Keyword Difficulty will help you to enhance your blog further.

So which competitors analysis tool you are using? Share your experience with us in the comments section below. 

Don’t forget to share and like this post on your social networks.

Published on: Sep 22, 2017

Ratan Kumar

Passionate about web & development, I blog about creating & managing a blog, WordPress, SMM, SEO and Making Money online.

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  1. Julia Aslamova says:

    Great article! Keep it up!

  2. hi,
    this is very usefull post. thanks .

  3. very good article
    thank you for sharing…
    keep up good work

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