Search Engine Optimization (SEO) is an imperative technique used by a website which helps you to improve page ranking. Most of you think that SEO is only for search engines, but it is more than that. It grows through the changing algorithms and site audit is a mandatory detail that enlightens the user-experience as well.
Surely there are several cheap SEO services, and they are easily manageable by digital marketers, who don’t have any notion about website optimization for search engines. But many, who try it, fail to maintain and put their strategies SEO plans to halt. They give up after getting jammed without brushing up the effectiveness of their efforts.
This article is about discussing a foolproof SEO campaign, which is something you should not miss – a site audit.
Why do site audit?
Site Audit is obligatory for your website to keep it in good shape, even if the content is significant or not. Whether it is shareable and well-optimized having backlinks and if traffic is good. It will help you recognize the pages, links, and media, which need a good fix, whether they are old or new.
An updated website will keep the readers up to date and also, it will keep you going towards your objectives. Always keep a check on your SEO work. Some tactics may not be valid anymore, and you need to edit the posts immediately and need to direct the readers to the updated one.
How can you conduct a site audit?
A site audit is a lot to do, especially if your website is already in action and has quality content for many years. There are numerous tools that will help you perform the process.
Tools like SEMrush, Ahrefs, and Contentlook are very impressive for better user-experience with evaluation and recommendations. If you are looking for a user-friendly interface with easy to understand recommendations, then this tool would work best for you.
Another tool you can use is A1 Website Analyzer. This tool lets you audit HTML errors, website links structure, download, page size, and response time, which will surely be an advantage to you.
What Guidelines can you follow for Auditing?
With tools, you need to focus on the traits that need to be evaluated on your website. After knowing these, you can audit your site using following guidelines:
Following are some things you should ensure that you are not just writing captivating articles, but are also augmenting it for search engines and users:
Sitemap: It ensures that search engines stay up to date with your posts.
Posting-Frequency: It shows how active you are blogging. You will get a high score if you are blogging frequently and a low score for blogging once a month from this category.
Optimizing article based on the keywords – Using more keywords might castigate your site, using no keywords to support your article will not help your readers to understand the purpose of the article.
DcPublisher Meta – Dublin Core is referred to as metadata element that describes your content.
Copyright Meta – This is used to ensure that your photos and texts are safe.
Contentlook is a tool with the competence to regulate, whether the traffic is coming from general visits or from the right visitors. It is possible in CRO, where you demand traffic that converts.
It is an essential part of any online strategy. The relevance specified to the readers should be the same way, as in given to the search engines. It may be possible by reassuring that you follow these guidelines:
Has Title Tag and Meta Description
All pages and articles should have descriptions and titles
Have enough target keywords with canonical link
No duplicate titles, descriptions and Meta Tags
The site is augmented for speed and secured from any malware
Has robots.txt file
The language of site should be clear
Should have Meta Viewport or proper optimization for mobile
These tools will assist you to check your website with one click, and ensure that you pass all these guidelines.
Sharing on social networks has become the new SEO techniques. The articles and contents of your site can be shared on diverse social media platform, which will improve your SEO presence and social presence. You can use social tools to make your whole strategy good and estimate your social impact. Furthermore, social sharing buttons, open graph protocols and follow buttons to ensure they are properly encoded.
An upright content is essential for branding and audience management, and Digital Marketing Company in India use content as blog or landing page, which is a critical aspect and not missed by these companies.
Backlinks in your website, should not be just left unbroken and must add value to it. All backlinks are not equal and some backlinks won’t mend your rankings at all and could have an adverse effect. So, focus on acquiring high-quality backlinks.
To attain a good link profile, and a better chance of ranking for search engines, you can add quality no follow and do follow links
It is not just popularity, but value and relevance should exist, so that audience and readers can look directly for you. If you want to scale your authority, then review some of these factors:
Moz Page Authority
Above-mentioned guidelines will help you in site auditing and there are enough reasons on why you should actually do it. You can also organize a quick website scan with A1 Website Analyzer and Contentlook for the site audit. A manual check would be useful too. Use excels or Google spreadsheet and it will help in keeping everything organized.
Site audit should always be a part of your online marketing campaigns, but don’t overdo it, as it will take much of your time. Also, optimizing your website too will make you lose your focus, instead you can create captivating content for your website.
So, do you have audit your site? Share your views and opinions about site audit. If this post adds value to your site optimization strategies then like and share it on your social networks.
Published on: Sep 22, 2017