Do you want to achieve your marketing goals and engage more effectively with your audience? Third-party social media tools will help you to manage your social media campaign more effectively and produce your desired results. There are numerous web-based tools to choose from which are varies from specialized to multipurpose.
Social media tools let you get more traffic and generate new leads for your business. Having the right social media tools and a presence on all the major networks like Facebook, Twitter, Google+, Pinterest, Instagram, and LinkedIn is a necessity these days for any business.
Below, I’ve compiled a list of my top 5 social media tools that bound to make an impact on your marketing campaigns
IFTTT Social Media Tools
IFTTT is an awesome social media automation tool that can save your heck of a lot of time. You can easily connect any major network or channel together to automate sharing on sites like Facebook, Twitter, LinkedIn and more. Based on any action you desire you can actually tweet automatically every time you publish a new blog post.
IFTTT is compatible with Buffer and Hootsuite and makes those tools more powerful. It is one of the must-use social media tools if you are a serious social media professional. You can do wonders with IFTTT with its tons of great features.
You can automatically sync your profile images across social media platforms, or tweet your Instagram photos as native images on Twitter. IFTTT lets you use more of its awesome features which really impact your business greatly.
Bit.ly is a URL shortener tools and also gather information on clicks. It lets you tracking the clicks to help you understand how well your campaign is performing and converts traffic to your website.
Bit.ly fit nicely across every social media network without using much space and character counts. You can also have customized shortened URLs using the Bit.ly API. It lets you collect insights on your campaign performance and optimize your marketing efforts so that it fit your visitor’s requirements.
Adobe Spark is best used for your content creation. You can create stunning images, web stories, and animated videos very easily in minutes. It lets you resize the images for different social media networks and change the theme, color palette, background, and text.
A web story is essentially a web page with photos, videos, and text that tells a story. You can include photos, text, button, videos and more while creating a web story. Even you can insert icons, texts, and photos, add music and change the layout of each slide.
Post Planner is yet another social media tool which is an inbuilt app on Facebook. It offers you content scheduling through an advanced dashboard. It is packed with lots of features that make it a real time-saver.
Post Planner lets you set a time for posting, and add status updates in the queue. Even you can also set a target audience for your post like age, place-specific audience while scheduling your post. With a single click, you can publish a post link as an image which will increase the visibility of your link. You can use Post Planner if you want to share the same content to multiple pages or groups by creating different lists.
HowSociable is one of the best social media tools which greatly impact on your business. You can measure your social brand value as well as your competitors and track your progress regularly.
It lets you manage effective social media campaign and can monitor it easily. Social media tools help you by removing irrelevant data on the web and using metrics to give you an objective view of your brand positioning.
Depending on your requirement just focus on those social media tools that can actually improve your stands socially.
Published on: May 24, 2017
Author: Ratan Kumar
Passionate about web & development, I blog about creating & managing a blog, WordPress, SMM, SEO and Making Money online.